What Is Search Engine Optimization?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines. When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.

Specifically, Google scans its index of “hundreds of billions”of pages in order to find a set of results that will best answer your search.

Ranking high on search engines is very important for several reasons.


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